This post was last updated on May 8th, 2015 at 05:59 pm
Social Media Marketing is something that every blogger do to share his blog posts and content with the network. There are many social networking websites that provide the medium to interact with huge networks of people engaged in the same task and business.
In order to get the best results from the efforts that you put on these networking sites to publish and share your posts and articles you need to learn how to use these social media in your favor like experts.
We are sharing the experts guide with you that will help you to increase blog traffic with social media marketing.
Discussed are some tips and strategies that can help you increase traffic to your blog.
>> Stay Connected
Social Media websites are for network building and you cannot build it unless you are out of touch with your friends and followers for a long time. You need to remain connected with them in one way or the other to leverage the best results.
Your followers always want to know what you are up to next. Your social network friends remember you only till the time you are interacting with them except for the best friends who always remain connected.
If you don’t stay active on social media, people will forget you quickly. However, it’s impossible to run a blog, take care of your personal life, do your day job, and stay active on social media 24×7. You have to sleep! Manage time and efforts you put.
>> Plan out things
Don’t just share your post with the social network audience instead try to engage them with the status you put on. Try to put some controversial status to come into the limelight and then use that limelight to share your blog. You need to plan these things. Plan out when to share which post and how to share it. You can always share it on your page or as a status. But think differently and next time share it as a answer to someone’s query in the comment section.
It is important that you prioritize your activities by getting organized. There are many social media management tools that can help you do both.
>> Share variety in your content
Share content that is more of the entertainment type or has something to offer to the public on social media sites. Video that has something to say about your blog is another way to share your blog. Share more content that is not self-promotional instead someone else has posted on your page. Giving the same type of content every time is really irritating and leads to unfollow.
Social media marketers typically follow the 80-20 rule, which says that at least 80% of the content you publish and share on social media should not be self-promotional. No more than 20% of the content you publish and share should be self-promotional. Following this rule will give your social media activities a good balance that won’t turn off your followers.
Bottom-line, you don’t want people to think all you do is advertise your own content all the time.
>> Become Social
That means you need to respond to people who reach out to you via social media, and you need to initiate engagement by reaching out to other people, too. Don’t just broadcast. Engage!
>> Answer the queries
You can use the social media to solve the queries of the general via comments on their status or via messaging. This will help you earn his trust. If you are able to earn that then you are able to reach all his friend circle without much efforts. You can leverage his network and asks him for his return help.
People are very pissed off when they are stuck in some problem and when someone has the answer to his problems, that person become a point of consultancy for him. He starts following him and that is one big thing you can earn with answers you share.
>> Use social connection tools
There are many tools that you can use to schedule social media updates and sharing when you’re not at your computer, tablet, or smartphone. You can use them with free account having some limited features which are usually adequate for bloggers. You can purchase the full featured tool with a reasonable price. They are easy to use and learn. Try Buffer, HootSuite, TweetDeck, and other social media scheduling and management tools to see which works best for you.
If you use a social media management tool like Sprout Social, you can even import your Feedly feeds into your account to make sharing via your social media profiles even easier (and quicker).
You cannot escape the social media just by using these tools. These tools are just the extra help that you can take. You need to be social and you need to have real time content. People are following you not the tool so stay connected.
You can always consult some guide or book by social media marketing experts and learn more. Here we have tried to bring up the best working points that can always help you with your marketing strategies. Share your ideas and thoughts with us.
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